New Year's goods can't stop! Nut gift boxes are becoming a new trend in gift giving
The Spring Festival is approaching, which is the outbreak period of gift giving. According to the "2024 New Year's Gift Gift Trend Insights" report released by CBNData in January, the normalization of gift giving has made the gift economy market scale increase year by year, exceeding 1.20 trillion yuan in 2022, and it is expected to be nearly 1.40 trillion in 2024. As consumers pay more attention to healthy eating, nutritious nuts have gradually become one of the most important choices for gift giving. CBNData's previously released "2022 Healthy Leisure Snacks White Paper" shows that nearly 80% of consumers choose dried nuts as gift box sets. The latest "2024 China Chinese New Year Gift Box Consumer Behavior Insights Report" released by iiMedia Consulting also shows that nut products rank first (46.3%) in the planned purchase type of Chinese New Year gift box consumers in 2024, and are gradually replacing traditional candy gift boxes. The main force of gift-giving has changed Snack food generation noticed that while the gift-giving category has changed, the main group of gift-giving is also changing, and the post-90s and post-95s are becoming the main force of consumption. This generation of young people grew up in an age rich in material and information, so they also put forward higher quality requirements for nuts. They prefer to buy nuts with rich nutritional value such as walnuts, almond, hazelnuts, cashews, pistachios, and pecans. iResearch report shows that more than 50% of the surveyed young consumers buy nuts more than once a week, with a single consumption amount of more than 100 yuan. Young consumers are the main consumer group of high-frequency repurchase and high customer unit price, which promotes the sustainable growth of the industry. In order to meet the needs of young people, "daily nuts" with nutritional and portable advantages have appeared, that is, a small package of mixed nut products, such as the "small yellow bag" negotiated is one of the representative products. Young people pay attention to health care on weekdays, and are naturally willing to choose nuts as gifts during the Spring Festival. In addition, there are more changes. This generation of young people are mostly Internet natives, accustomed to using e-commerce platforms for shopping, and their consumption preferences can be observed from the data of mainstream e-commerce platforms. Alimama joint Taobao hot search for New Year's Shopping Festival launched "Alimama business guide" shows that in the 2024 New Year's Shopping Festival shopping tide, 90 and 95 after the transaction number accounted for 42%, they are in the consumption power and purchase decision maturity are at the top.
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Gift boxes with affordable prices are more popular.
New Year's goods can't stop! Nut gift boxes are becoming a n