The New Year's flavor on the tip of the common people's tongues begins with the purchase of New Year's goods. Many people use "buy buy buy" to welcome the arrival of the New Year, and the consumption of New Year's goods also shows new characteristics, and the variety of New Year's goods is increasingly rich. As early as one or two months before the Spring Festival, major brands have already launched New Year's gift boxes, and the New Year's goods war has quietly begun. Open major online shopping platforms, and the rich Spring Festival atmosphere of the Year of the Dragon is approaching. Walking into offline supermarkets, all kinds of New Year's gift boxes are overwhelming. For brands, the launch of the New Year's gift box is the highlight, but how to better combine culture and food, how to make the products delicious and interesting, and how to be seen by consumers in the "red ocean" of the New Year's gift box? This is all a consideration of the brand's "internal strength". Those who have not yet started the New Year's gift box, today we will pick and choose together with the Counting Food Proposition. Learn about the ideas and products behind the brand's New Year's gift box from multiple dimensions in the Year of the Dragon limit, and see how brands work hard on styling, ingredients, taste and copywriting. First, the battle of the zodiac, "dragon" re-limit The Spring Festival is inseparable from the zodiac as an important traditional festival. All along, zodiac culture has unique connotations and meanings. Behind the "zodiac economy" heat is the inheritance and innovation of traditional culture. At the beginning of the years, in the face of the reincarnation of the twelve zodiac signs, no brand will miss the zodiac consumption boom in the Year of the Dragon. What is the correct way to open the Year of the Dragon? Of course, it is a New Year's flavor product with "dragon" as the starting point The brand is limited to the Year of the Dragon, creating an interesting and good-looking dragon image, which can not only create a sense of Chinese New Year atmosphere, but also take advantage of the flow of the zodiac. As the highlight of the year, this year Coca-Cola and young paper-cut artist Chen Fenwan cooperated to launch the Chinese New Year limited edition packaging product "Dragon Year Limited Jar". The Year of the Dragon is not only a relay of the zodiac, but also an expression of "New Year's Flavor" based on traditional paper-cut art. According to the introduction, the "Year of the Dragon Limited Can" packaging focuses on the Spring Festival consumption scene, "auspicious grass pattern", "happy encounter pattern", "bead pattern", "twisted branch pattern", "ball fish pattern" five different ball pattern elements and the classic shape of the Coca-Cola bottle are integrated together, by hollowing out, three-dimensional and other paper-cutting processes, carved a vivid auspicious dragon, creating both a festive atmosphere and a modern visual effect.